Our Mission

Shades of Commerce is a resource for both the socially conscious consumer, and the women and/or minority entrepreneur, wishing to promote business enterprises through patronage, love and commerce.

How does SoC Spread Love
(Click here to find out)

About Us

En español

Thank you for taking time to visit the Shades of Commerce website. We are a resource for the socially conscious consumer and minority or women entrepreneur. The impetus to create this website came from a desire to purchase goods from minority-owned and woman-owned businesses. Unfortunately, I had a difficult time finding comprehensive and up-to-date listings. How could I support someone, or something, that I could not find? After multiple dead-ends I assessed my dilemma and concluded that there was indeed a void in the consumer’s ability to easily access our target market. Instead of ignoring the problem I decided to provide a solution: Shades of Commerce. I invite you to join me in building a robust network of retailers and service providers that deserve our patronage. Our online marketplace targets a supportive, vibrant and woke audience.

To sum it up we are, “Spreading Love through Commerce”.

Sincerely,
Tiffany Lee
Founder / Owner

 Meet the Shades of Commerce Founder
SCG Interview with Tiffany Lee, 2020

SoC Core Values

You are encouraged to love and honor past, present, and future versions of your unique and wonderful self.
Respect is every human’s birthright. It should be abundantly given and received without conditions.
Every day there is a reason to smile. Find it.
The sooner you accept that all men and woman and created equally, the more meaningful your life will be.
Always protect your mental, physical, and spiritual health. The three will serve you well in every situation.

Our Motto is “Spreading Love through Commerce”

What does it mean to:

Spread Love through Commerce

Entrepreneurs love themselves by placing value on their unique heritage and celebrating the influence it has on their business persona.

Consumers spread love by making socially conscious purchases that support woman-owned or minority-owned businesses.

Business to business operations spread love by diversifying their portfolio of vendors and partners to including both woman and minorities.

The SoC marketplace encourages direct dialogue between entrepreneurs and the consumers that love their products or services.

SoC spreads love by providing a platform that honors and celebrates the beauty within everyone.

SoC challenges everyone to spread love by giving back to their community through philanthropy and volunteerism.

Hello_Business Cards_SoC

Instagram

I am so proud to be an American woman of Jamaican descent. Today is a new day for little girls and woman across the nation. Congratulations President Biden & Vice President Harris! 🎉🥂
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#kamalaharris #firstwomanvp #jamaican #diversity #biracial #congratulations #inauguration2021 #representationmatters #proud #myvplookslikeme #rolemodel
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Just because someone gives critique doesn’t mean you have to take it. And sometimes, you need to be open to critique. Always follow your gut. Only you truly understand your vision.
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#saturdaymotivation #criticism #visionary #entrepreneurmindset #nohaters #stayfocused #grind #quotes #mindyourbusiness #blackandwhite #minorityowned #womanowned #soc_minorityowned #stayinyourlane #mindingmyblackownedbusiness
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My name is Tiffany and I am the Founder/Owner of Shades of Commerce. We are an online marketplace that promotes minority and/or woman owned businesses. Our motto is “Spreading Love through Commerce”.
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#hello #letmeintroducemyself #fridayvibes #spreadlove #loveyourself #entrepreneurs #doyou #diversity #startup #shoplocal #supportsmallbusiness #soc_minorityowned #minorityownedbusiness #minorityowned #womanownedbusiness #womenowned #blackownedbusiness #blackowned
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Wanna be a leader for social impact in your community? Attend the FREE virtual event: “What Social Impact Will You Make In 2021?” Let’s talk about how you, or your organization, can get off the sidelines and effect change! I’ll be there! 💪🏾💪🏽💪🏻 **This is a great opportunity for staff development from home! 😉
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#youngbkprofessionals #changemaker #leadership #inspiration #ifnotyouthenwho #communityengagement #outreach #makeithappen #zoom #spreadlove #effectiveleadership #boardmember #philanthropy #virtualmeeting #itsthebrooklynway #freeevent #eventbrite #entrepreneurship #newyear #2021goals #community #nonprofitsofinstagram #staffdevelopment #traininganddevelopment
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I am so sad to make this post at the beginning of the year. But sometimes unfortunate things happen. I am working on a resolution ASAP! Stay tuned... ...

On the first Monday of the new year take a moment to reflect and celebrate all that you achieved last year. I know sometimes it’s hard to feel accomplished while juggling multiple balls. But taking one step forward (no matter how small) will always be better then taking no steps at all. Congrats on getting to where you are right now. Be present in this moment and be grateful.
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#mondaymotivation #mondaymood #newyear #2021goals #grateful #reflection #givethanks #yougotthis #trustthejourney #keepgoing #word #truth #minorityownedbusiness #quotes #inspirationalquotes #wordoftheday #entrepreneur #womanownedbusiness #soc_minorityowned #blackownedbusiness #dontquit
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This has been quite the year! But despite the madness there were some happy moments that I am proud to celebrate. Thank you to everyone (the tagged and those that aren’t tagged) who made this year special. Cheers to another 355 days of new journeys and mountains to conquer. 🥂
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#happynewyear2020 #365days #cheers #newyear #newbeginnings #yearinreview #memories #celebratelife #somethingtosmileabout #soc_minorityowned #womanowned #minorityowned @tacomixusa @absolutecoffeebrooklyn @brooklynchamber @sassychicgeek @blackgirlflourish @allaccessgolf @toureshow @tigerhoodnyc
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Kwanza is a seven-day non-religious holiday observed in the US, meant to honor African Americans' ancestral roots. This year the celebration lasts from December 26th until January 1st. The name comes from the Swahili phrase "matunda ya kwanza," which means "first fruits."
The holiday is defined by Nguzo Saba, or the seven principles. Each day of the festival is dedicated to a specific principle, marked by lighting a new candle on the kinara, a seven-branched candelabra. The seven principles are:

Umoja - Unity

Kujichagulia - Self-determination

Ujima - Collective work and responsibility

Ujamaa - Cooperative economics

Nia - Purpose.

Kuumba - Creativity

Karenga - Faith in community

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#kwanzaa #umoja #kujichagulia #ujima #nia #kuumba #imani #kwanza #africanamerican #blackhistory #happykwanzaa #fortheculture #educateyourself #blackownedbusiness #blackowned #soc_minorityowned
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I was so engaged with my family that I almost forgot to share my wish with all of you for a Merry Christmas. But it is still Christmas Day so I got it in! 😉 Be blessed, stay healthy and for those of you who are struggling to find joy this year - know that I am thinking of you and happiness will find you again. 🤗😘
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#merrychristmas #happyholidays #peaceandlove #holidayvibes #christmasspirit #seasonsgreetings #thischristmas #holidayspirit #christmasdecor #minorityownedbusiness #womanownedbusiness #blackownedbusiness
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Testimonials

Sip & Share Wines

Shades of Commerce walks the talk of support and collaboration! They used their social platforms and influence to promote our winery and even did a social media push for our Wines for Mother's Day!! All because they believe in circulating Black dollars in Black communities! They've also put their money behind their message by purchasing our wines for themselves! Their continued encouragement, support in sharing and being a true partner in economic growth and unity is outstandingly phenomenal!! We, at Sip & Share Wines, are abundantly grateful!
- Nicole Kearney
Sip & Share Wines, Vintner/Founder
June 17, 2020

All Access Golf

Tiffany has been a great supporter for All Access Golf. She has attended our events which allowed her to learn about the golf industry and network with those in it. Tiffany’s presence also adds value. Her exposure to various industries makes her a resource for our event attendees.
- Kelley Pierre
All Access Golf, CEO

Absolute Coffee

Shades of Commerce has been a great collaborative partner both in the community and online. Tiffany has worked arduously to promote my business by serving our local fire department breakfast and coffee bought from my store. Additionally, Tiffany is kind enough to share posts and information of my store with her Instagram followers. It has been a real pleasure to work with someone so dedicated to local businesses and the neighborhood supporting them.
– Kareem Botros
Absolute Coffee, Owner
June 17, 2020