Our Mission

Shades of Commerce is a resource for both the socially conscious consumer, and the women and/or minority entrepreneur, wishing to promote business enterprises through patronage, love and commerce.

How does SoC Spread Love
(Click here to find out)

About Us

En español

Thank you for taking time to visit the Shades of Commerce website. We are a resource for the socially conscious consumer and minority or women entrepreneur. The impetus to create this website came from a desire to purchase goods from minority-owned and woman-owned businesses. Unfortunately, I had a difficult time finding comprehensive and up-to-date listings. How could I support someone, or something, that I could not find? After multiple dead-ends I assessed my dilemma and concluded that there was indeed a void in the consumer’s ability to easily access our target market. Instead of ignoring the problem I decided to provide a solution: Shades of Commerce. I invite you to join me in building a robust network of retailers and service providers that deserve our patronage. Our online marketplace targets a supportive, vibrant and woke audience.

To sum it up we are, “Spreading Love through Commerce”.

Tiffany Lee
Founder / Owner

 Meet the Shades of Commerce Founder
SCG Interview with Tiffany Lee, 2020

SoC Core Values

You are encouraged to love and honor past, present, and future versions of your unique and wonderful self.
Respect is every human’s birthright. It should be abundantly given and received without conditions.
Every day there is a reason to smile. Find it.
The sooner you accept that all men and woman and created equally, the more meaningful your life will be.
Always protect your mental, physical, and spiritual health. The three will serve you well in every situation.

Our Motto is “Spreading Love through Commerce”

What does it mean to:

Spread Love through Commerce

Entrepreneurs love themselves by placing value on their unique heritage and celebrating the influence it has on their business persona.

Consumers spread love by making socially conscious purchases that support woman-owned or minority-owned businesses.

Business to business operations spread love by diversifying their portfolio of vendors and partners to including both woman and minorities.

The SoC marketplace encourages direct dialogue between entrepreneurs and the consumers that love their products or services.

SoC spreads love by providing a platform that honors and celebrates the beauty within everyone.

SoC challenges everyone to spread love by giving back to their community through philanthropy and volunteerism.

Hello_Business Cards_SoC


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Sip & Share Wines

Shades of Commerce walks the talk of support and collaboration! They used their social platforms and influence to promote our winery and even did a social media push for our Wines for Mother's Day!! All because they believe in circulating Black dollars in Black communities! They've also put their money behind their message by purchasing our wines for themselves! Their continued encouragement, support in sharing and being a true partner in economic growth and unity is outstandingly phenomenal!! We, at Sip & Share Wines, are abundantly grateful!
- Nicole Kearney
Sip & Share Wines, Vintner/Founder
June 17, 2020

All Access Golf

Tiffany has been a great supporter for All Access Golf. She has attended our events which allowed her to learn about the golf industry and network with those in it. Tiffany’s presence also adds value. Her exposure to various industries makes her a resource for our event attendees.
- Kelley Pierre
All Access Golf, CEO

Absolute Coffee

Shades of Commerce has been a great collaborative partner both in the community and online. Tiffany has worked arduously to promote my business by serving our local fire department breakfast and coffee bought from my store. Additionally, Tiffany is kind enough to share posts and information of my store with her Instagram followers. It has been a real pleasure to work with someone so dedicated to local businesses and the neighborhood supporting them.
– Kareem Botros
Absolute Coffee, Owner
June 17, 2020