The Black Toy Store is your online destination for hand-picked, curated children’s toys, games, books and gifts that reflect the beauty and diversity of the African diaspora.

Although play is universal, few retailers and manufactures carry selections of toys and books that allow black children to see positive representations of themselves. So, we’ve made it our mission to scour the web and traditional retail stores around the world in search of innovative and affirming gifts for Black children. We spend countless hours looking for the best toys, so that you don’t have to!

The toys featured in The Black Toy Store must fit at least one of the following criteria:

1. Black Owned: Products created by Black artists

2. Black Toys: Dolls and action figures that reflect African heritage

3. Black Models: Product packaging and/or marketing that embraces Black children.

text & images: The Black Toy Store

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Additional Details

  • Are you a women owned business? (To qualify you must control 51% of the business):Yes
  • Are you an online business or a store front?:I'm an Online Business
  • Select your ethnicity:Black